DerivateX
B2B SaaS companies between $5M and $50M ARR, typically Series A to C, that want organic and AI search tied to CRM pipeline; the site excludes local, ecommerce, B2C and pre product-market-fit companies.
The work, explained
What does a GEO agency actually do?
A GEO agency works to get your company named and cited when buyers ask ChatGPT, Perplexity, Claude, Gemini or Google's AI answers which product to choose.
Short answer
A GEO agency picks the buyer questions that matter to you, checks what AI engines answer today and which sources they cite, then changes those sources: your own pages, the comparison articles and communities the engines read, and the technical access that lets AI crawlers reach you. It reports how often you are named on those questions over time.
IThe five parts of the work
1. The buyer question list
A list of the questions your buyers ask before they buy, in their own words: "best X for Y", "X vs Y", "X pricing", "how do I solve Z". This list drives everything else, and it is what results are measured against.
2. A baseline of what AI says today
For each question, which brands the engines name, in what order, and which pages they cite. The cited pages show where the work has to happen.
3. Technical access
AI search engines use their own crawlers. OpenAI documents that OAI-SearchBot controls inclusion in ChatGPT search answers, separately from GPTBot, which is used for training (OpenAI). Perplexity says PerplexityBot must be allowed to appear in its results (Perplexity). An agency checks these rules, plus structured data and pages that render without JavaScript.
4. Content and sources
Pages on your site that answer the buyer questions directly, with facts an engine can quote. Then the sources the engines already trust: comparison and listicle articles, review sites, forums and communities, and video. Most agencies combine both, in different proportions.
5. Reporting
How often you are named on the tracked questions, against which competitors, and what that brought in. Bing now reports how often a site's pages are cited in Copilot and Bing AI answers in Webmaster Tools (Bing), which gives one first-party view to check an agency's numbers against.
IIWhat each agency says it does
Open any profile for its services and approach, in its own terms.
Discovered Labs
B2B SaaS companies that want to be the brand AI assistants recommend in their category, with SEO and AEO run as one program.
Earleads
B2B and B2C companies that already sell, have some traffic and want AI visibility tied to pipeline in their CRM.
First Page Sage
Mostly midsized companies across many industries, with a dedicated B2B SaaS SEO and GEO offer for complex products in crowded categories.
Flying Cat Marketing
B2B SaaS companies, sales-led or product-led, from Series A to enterprise, selling in English, French, German, Spanish or Italian markets.
Graphite
Its pages do not name a target segment; it presents itself as a research-led AEO and SEO agency, with published work for brands such as Webflow, Fourthwall, BetterUp and MasterClass.
Growtika
B2B SaaS, cybersecurity, infrastructure and developer-first startups that want an embedded team to run SEO and AI search for inbound pipeline.
iPullRank
Brands from startups to Fortune 500 companies, with tiers for new brands, mid-market challengers and enterprise category leaders; its listed client logos are mostly large enterprise and consumer brands.
LoudFace
B2B SaaS and fintech teams, from funded startups to established companies.
Obility
B2B tech companies in hyper-growth, across SaaS, fintech, DevOps, AI, cybersecurity, healthtech, martech and other tech sectors.
Omniscient Digital
B2B brands, in particular B2B software companies, that want to be found and recommended in both search engines and AI platforms.
Omnius
Software companies only, mainly B2B SaaS, fintech and AI companies, from startups to public enterprises.
Optimist
B2B tech and SaaS marketing teams, from Series A startups to public companies, that want SEO and AI search to drive leads and pipeline.
SimpleTiger
B2B SaaS and AI companies from seed stage to enterprise; the team page says more than 90% of clients are B2B.
TripleDart
B2B SaaS and tech companies from Series A to enterprise that want organic growth, paid media and GTM engineering from one agency; its GEO page names companies with $5M+ ARR and an established SEO base as the best fit.
WebFX
Growth-focused businesses of all sizes whose marketing teams need to prove revenue impact; the site names no SaaS specialism.
Common questions
Is GEO different from SEO?
They overlap. Google says its AI Overviews and AI Mode use the same indexing and snippet eligibility as search, with no extra requirements. GEO adds the questions buyers ask AI assistants, the third-party pages those assistants cite, and measurement of how often you are named in the answers.
What is the difference between GEO, AEO and AI SEO?
They are names for the same field: GEO stands for generative engine optimization, AEO for answer engine optimization, and AI SEO is the term many SEO agencies use. Compare agencies on the work and the evidence, whatever they call it.
This guide is published by Earleads, a GEO agency that appears in it. Earleads is recommended only for the one situation where its published offer is the closest fit, and every agency, Earleads included, is described from its own website with the source linked. How we compare.