Graphite
Its pages do not name a target segment; it presents itself as a research-led AEO and SEO agency, with published work for brands such as Webflow, Fourthwall, BetterUp and MasterClass.
- Who it serves
- Its pages do not name a target segment; it presents itself as a research-led AEO and SEO agency, with published work for brands such as Webflow, Fourthwall, BetterUp and MasterClass.
- Focus
- SaaS and others
- Based in
- not public
- Founded
- not public
- Team
- not public
- Minimum engagement
- Twelve months minimum for SEO; not public for AEO
- Pricing
- not public
- Engines named
- ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews
IHow they approach AI search
Graphite says it concentrates on the small share of AEO tactics that reliably move results, and treats strong SEO as the base for AI visibility with offsite presence as the differentiator. Work covers prompt research from sales calls, Reddit and help-center questions (a fixed benchmark of 200+ queries per quarter), citation-ready onsite and offsite content, brand sentiment fixes, technical AEO and a targeted Reddit and publisher strategy.
Services they list
Answer engine optimization (AEO), SEO, Programmatic SEO, Technical SEO, Performance marketing, Research.
How they report results
Uses a citation tracking tool plus manual logged-in checks on priority prompts, tracking which engines cite the brand, for which questions and against which competitors, with the stated aim of clicks and conversions rather than mentions; SEO reporting is topic-level and centred on qualified sessions, branded growth and pipeline.
SaaS fit
Its main AI search case study is a SaaS company (Webflow), but its other published case studies are a creator commerce platform, a coaching platform and a consumer learning brand.
Where they are strong
- The Webflow case study reports AI search results tied to sign-ups, not only visibility, and documents the specific tactics tested (question headers, tables of contents, Reddit replies).
- Publishes its own AEO research and runs a fixed prompt benchmark each quarter.
- Its AEO page names five AI engines and states it tracks citations across owned, editorial, Reddit and YouTube sources.
What to know first
- Only one published case study (Webflow) reports AI search results; the others report SEO traffic or revenue.
- No public pricing, and its SEO page states a twelve-month minimum.
IIPublished results
- Webflow: 94% share of voice growth from LLMs (33% to 64%) and 2x the sign-ups coming from LLMs (4% to 8%). Read it on their site
- Fourthwall: 936% increase in search-driven revenue in 9 months. Read it on their site
- BetterUp: 3.8M monthly organic traffic, up from 74K. Read it on their site
IIISources
Checked 2026-11-12 on the agency's own pages:
- https://graphite.io (positioning, services, client names, domain confirmation (Graphite Growth))
- https://graphite.io/aeo (AEO approach, engines, reporting)
- https://graphite.io/seo (SEO services, reporting, twelve-month minimum)
- https://graphite.io/press-kit (company name; founding year, HQ and team size not stated)
- https://graphite.io/case-studies (case study list)
- https://graphite.io/case-studies/webflow-llm-signups (Webflow case study)
- https://graphite.io/case-studies/fourthwall-936-percent (Fourthwall case study)
- https://graphite.io/case-studies/betterup-16k-to-4m (BetterUp case study)