Discovered Labs
B2B SaaS companies that want to be the brand AI assistants recommend in their category, with SEO and AEO run as one program.
- Who it serves
- B2B SaaS companies that want to be the brand AI assistants recommend in their category, with SEO and AEO run as one program.
- Focus
- SaaS specialist
- Based in
- not public
- Founded
- not public
- Team
- not public
- Minimum engagement
- No minimum: retainers are month-to-month by default with 30 days' notice; 3- or 6-month commitments are optional and lower the monthly rate.
- Pricing
- Priced in euros: Establish €6,995/month and Compete €10,995/month on a 6-month commitment (the page says month-to-month costs €1,000 and €2,000 more per month respectively); Outlier from €15,995/month; one-off Search Visibility Diagnostic €4,370, credited to the first month if signed within 14 days.
- Engines named
- ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot
IHow they approach AI search
Discovered Labs samples hundreds of real buyer prompts across AI platforms to measure where a brand appears, then works across four pillars: content built with its published CITABLE framework and original research, off-page mentions through digital PR, Reddit, review sites and links, technical agent-readiness checked against its OPERABLE framework (llms.txt, structured data, AI crawler access), and ongoing measurement. It says the work runs on in-house systems built by its ML engineers that score opportunities by intent, ICP fit and competitive gap.
Services they list
Answer engine optimization (AEO / GEO), Search engine optimization, Reddit marketing, Link building and digital PR, Original research, AI Visibility Tracker, Search visibility diagnostic.
How they report results
Proprietary AI Visibility Tracker updated daily across models, monthly share-of-voice benchmarks against named competitors, citation rate, AI perception and sentiment, pipeline attribution from AI-referred traffic, monthly reporting and weekly Slack updates.
SaaS fit
The about page calls it an AEO/GEO agency built for B2B SaaS companies, and every published case study is a software company (Gladia, Granola, incident.io, GetVocal, AdvisoryAI, Sova Assessment).
Where they are strong
- Published pricing with per-tier deliverables (content units, Reddit mentions, pod size) and no minimum term.
- Own AI Visibility Tracker with daily, per-model data, plus published frameworks (CITABLE, OPERABLE) and original research on AI citations.
- Six named B2B SaaS case studies that report AI-specific outcomes such as AI-sourced leads, AI citation rate and AI visibility score.
What to know first
- Prices are in euros, and the headline monthly figures assume a 6-month commitment; month-to-month is €1,000 to €2,000 more per month.
- Headquarters, founding year and headcount are not stated on its own site.
IIPublished results
- Gladia: 7x growth in sales-accepted leads over four months, about 8x growth in AI-search-sourced leads, 93% of AI-referred sales-accepted leads coming from LLM search by April, and a 9x lift in LLM citation rate. Read it on their site
- Granola: Monthly activated users from AI search up 4,600% since January 2026, organic sessions up 134% (January to July 2026), and non-branded AI citation rate up 558% (January to August 2026). Read it on their site
- incident.io: Organic meetings booked up 22% within four months; AI visibility score rose from 38% to 64% in four months; top-3 keyword rankings grew from 142 to 228. Read it on their site
IIISources
Checked 2026-11-12 on the agency's own pages:
- https://discoveredlabs.com (positioning, services, engines, reporting, case study index)
- https://discoveredlabs.com/pricing (retainer tiers, diagnostic price, commitment and cancellation terms)
- https://discoveredlabs.com/about (co-founders, team listing, B2B SaaS positioning; HQ and founding year not stated)
- https://discoveredlabs.com/services/answer-engine-optimization-agency (AEO approach, four pillars, frameworks, engines, metrics)
- https://discoveredlabs.com/terms (confirmed no legal entity or address published)
- https://discoveredlabs.com/case-studies/gladia (Gladia case study)
- https://discoveredlabs.com/case-studies/granola (Granola case study)
- https://discoveredlabs.com/case-studies/incident-io (incident.io case study)