DerivateX
B2B SaaS companies between $5M and $50M ARR, typically Series A to C, that want organic and AI search tied to CRM pipeline; the site excludes local, ecommerce, B2C and pre product-market-fit companies.
Agency or in-house
Should an early-stage SaaS hire a GEO agency or do it in-house?
In-house works when someone owns it every week and can ship site changes. An agency is worth it when you need off-site work and nobody has the hours.
Short answer
If one person can own it every week, can ship changes to your site, and your buyers mostly read your own pages, start in-house with a tracking tool. If the engines mostly cite comparison articles, communities and review sites you have no presence on, and nobody has the hours to work them, an agency is usually faster.
IIn-house fits when
- Someone on the team can own it every week, with time protected for it.
- You can publish and change pages on your site without waiting weeks for a developer.
- The pages AI cites on your buyer questions are mostly vendor sites, including yours.
- Your budget fits a tool, not a retainer. See tool prices.
IIAn agency fits when
- AI engines cite third-party lists, communities and videos where you are absent.
- Nobody on a two-person team has the hours, and the work keeps slipping.
- You need the visibility tied to pipeline, and nobody owns the CRM side.
- Competitors already appear on your buyer questions and you need to catch up fast.
IIIThe middle path
Many early-stage teams buy a tracking tool, run the on-site work themselves for a quarter, and bring in an agency for the off-site part once they know which sources matter. Ask agencies whether they take a narrower scope like that.
Agencies by focus and price
Use the filters to find SaaS specialists or agencies with public pricing.
Discovered Labs
B2B SaaS companies that want to be the brand AI assistants recommend in their category, with SEO and AEO run as one program.
Earleads
B2B and B2C companies that already sell, have some traffic and want AI visibility tied to pipeline in their CRM.
First Page Sage
Mostly midsized companies across many industries, with a dedicated B2B SaaS SEO and GEO offer for complex products in crowded categories.
Flying Cat Marketing
B2B SaaS companies, sales-led or product-led, from Series A to enterprise, selling in English, French, German, Spanish or Italian markets.
Graphite
Its pages do not name a target segment; it presents itself as a research-led AEO and SEO agency, with published work for brands such as Webflow, Fourthwall, BetterUp and MasterClass.
Growtika
B2B SaaS, cybersecurity, infrastructure and developer-first startups that want an embedded team to run SEO and AI search for inbound pipeline.
iPullRank
Brands from startups to Fortune 500 companies, with tiers for new brands, mid-market challengers and enterprise category leaders; its listed client logos are mostly large enterprise and consumer brands.
LoudFace
B2B SaaS and fintech teams, from funded startups to established companies.
Obility
B2B tech companies in hyper-growth, across SaaS, fintech, DevOps, AI, cybersecurity, healthtech, martech and other tech sectors.
Omniscient Digital
B2B brands, in particular B2B software companies, that want to be found and recommended in both search engines and AI platforms.
Omnius
Software companies only, mainly B2B SaaS, fintech and AI companies, from startups to public enterprises.
Optimist
B2B tech and SaaS marketing teams, from Series A startups to public companies, that want SEO and AI search to drive leads and pipeline.
SimpleTiger
B2B SaaS and AI companies from seed stage to enterprise; the team page says more than 90% of clients are B2B.
TripleDart
B2B SaaS and tech companies from Series A to enterprise that want organic growth, paid media and GTM engineering from one agency; its GEO page names companies with $5M+ ARR and an established SEO base as the best fit.
WebFX
Growth-focused businesses of all sizes whose marketing teams need to prove revenue impact; the site names no SaaS specialism.
Common questions
How many hours a week does GEO take in-house?
It depends on how many buyer questions you work on and how much off-site work you take on. Plan for one person owning it every week, not an occasional project.
Can we start in-house and hire an agency later?
Yes. Building the buyer question list and a baseline yourself makes any later agency quote easier to compare, because you can ask each agency what it would change first.
This guide is published by Earleads, a GEO agency that appears in it. Earleads is recommended only for the one situation where its published offer is the closest fit, and every agency, Earleads included, is described from its own website with the source linked. How we compare.